‎‎How I Lost Endorsement Deal For Refusing To Sleep With Company Owner’ – Tiwa Savage.


‎Popular singer, Tiwa Savage has said the demand for sex from female artistes in exchange of opportunities is one of the major challenges women face in the Nigerian music industry.

‎Speaking in a panel organised by Entertainment Week Africa, Savage said she has had experiences where she was told to go visit influential male executives before she could get booked for certain shows.

‎She also revealed that she once lost an endorsement deal for refusing to go on holiday to Dubai with the company’s co-owner.

‎Savage said the experience made her realise that some executives value her body more than her talent.

‎She said, “I had been told that if I don’t go and see ‘this chairman’ personally, I would not be put on a show. I lost an endorsement because I refused to go to Dubai with a man who is one of the owners of the company.

‎“That was when I realised that they don’t value my talent but my body, which I was only flaunting as part of branding. It ended up hurting me because that is all they were seeing.”

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